Digital Marketing Strategy Implementation and Practice 8th Edition PDF
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
- Publisher : Pearson
- Publication date : November 27, 2022
- Edition : 8th
- Language : English
- Print length : 560 pages
- ISBN-10 : 129240096X
- ISBN-13 : 978-1292400969
- Format : PDF
- Delivery : Instant
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